Starbucks Latin America

We developed Starbucks' regional digital platform that unifies the online presence of 6 Latin American countries under one system, enabling centralized management with local customization.

The Challenge

Starbucks needed a solution that would allow each country to maintain its unique identity and content while sharing common features like the store locator and product catalog. The challenge was to scale without multiplying maintenance costs.

Our Solution

• One platform, multiple countries — Mexico, Colombia, Argentina, Chile, Paraguay, and Uruguay operate independently from the same installation
• Localized content — Each country manages their promotions, products, and communications in their language and currency
• Store locator — Users find the nearest location with real-time updated information
• Global performance — Fast load times regardless of where users access from

The Result

A robust and scalable platform that has served millions of users with 99.9% uptime. Each country's marketing team can update content autonomously, reducing publication times from weeks to hours.